Brands aren’t born.
They’re built.
White Space Workbench is a branding and marketing agency focused on providing creative solutions to business problems.
It’s brand strategy with a craftsman's touch.
We help brands find their “white space” - the unique intersection where data-driven business math meets the magic of human touch.
Featured Work
A few examples of what happens when we put our creative superpowers to work:
Grether’s Pastilles
The Scope: Multi-Year Social Media Strategy, Brand Management, and Content Creation
The Solve: We took a 170-Year-Old heritage brand and helped create a modern digital tribe. By getting tight on strategy and re-launching Grether’s social channels as a place for connection and storytelling (rather than just advertising), we moved the needle from a “specialty import” or “niche product” to a daily staple.
The Results: 4+ years of sustained and data-backed follower growth - surpassing 10,000 followers after starting from a base of 0.
A. Vogel Herbed Sea Salts
The Scope: CPG Brand Re-Positioning & Strategy
The Solve: The spice and seasoning aisle is a crowded place and A. Vogel had found its consumers were treating it as a niche BBQ seasoning product which limited appeal and usage occasions. We found the “white space” for A. Vogel by refining their messaging to align with a more health-conscious consumer culminating in the “The better way to salt your food” campaign.
The Results: A sharpened brand identity that successfully gained the trust and attention of a new, broader audience - with social media engagement increasing from 2.2% in 2022 to 4.3% at the end of 2023.
Crestwood Church
The Scope: A Data-Driven Direct Mail Campaign that Connected Online Action to an Offline Activation
The Solve: This is the “Math” in action. We designed an omni-channel campaign that bridged the gap between a physical mailbox and a digital connection. Using QR code tracking embedded with custom UTM tagging, we measured the entire journey from the front door to the website.
The Result: A fully-measurable funnel that provided clear attribution for real-world growth and engagement.
Who We Serve Best
We don’t work with Fortune 500 brands - and we don’t want to. We’ve spent alot of our professional careers leading brand strategy and marketing for iconic, household names - and now we intentionally choose to bring that “Big Brand” expertise to small- to medium-sized brands.
We aren’t a high-volume content factory. We’re a seasoned duo that operates as an extension of your team - we’re thinking partners, not just “another vendor”. We’re at our best when we’re working with:
Product-First Brands - Businesses with great products that belong on every shelf - but feel “stuck” or struggle to gain the trust and attention of their desired tribe. You know your product is great - we help you make sure the world knows it too.
Messy Middle Brands - When you’ve outgrown your start-up phase and need a more sophisticated strategy to reach the next level without losing your brand’s soul.
Purpose-Driven Brands - Companies and Non-Profits that care more about creating authentic connection with their community than just generating clicks.
Since 2019, we’ve partnered closely with a small number of select clients - supporting multiple brands, building and executing marketing activations, and delving deep into brand positioning and brand strategy.
Our Philosophy
Branding is where Math meets Magic. We believe if you can’t measure it, it’s a hobby - but if you can’t feel it, it’s just a spreadsheet.
Our Process
We call it a Workbench for a reason. A workbench is a place where new ideas are formed, forged, and hand-crafted. From “Jam Sessions” to data-rich consumer personas, we craft brands that are built to connect.
Our Work
We don’t just “do marketing”. We partner with you to clarify your brand’s positioning, bring your brand to life in a way that resonates with your audience, and deliver work that drives real business outcomes.
Who You’ll Partner With
White Space Workbench is powered by a dynamic duo, Eric and Melissa. We have rich experience in brand strategy, brand management, content creation, photography and photoshoots, data analytics, and channel management - with a focus on digital and social media. Born from the unique intersection of experience and opportunity, we apply those skills to create business solutions that lead to positive momentum.
When you work with White Space Workbench - you get us. No account teams, no hand-offs. Just the two of us, rolling up our sleeves at the workbench with you.
White Space Workbench offers a full-range of creative solutions for your business, including: Brand Strategy, Brand Management, Brand Book Creation, Content Creation, Photography & Photoshoots, Social Media Management, and Data Analytics.
If you think we’d be a good fit, let’s connect.
From the Workbench
Let’s connect on social. Follow White Space Workbench: